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At QSR Analytics we believe that knowledge is king. In these financial times, competitive information becomes imperative to maintaining and growing market share. With the increased use of web 2.0 technologies and social media outlets, trying to keep a handle on your competition becomes even more challenging. Traditional business intelligence (BI) tools are good for mining through sales and other internally generated information but they don’t assess activities outside your organization. With QSR Analytics, we utilize both traditional competitive intelligence tools and philosophies such as SWOT Analysis, Game Theory, Predictive Analytics, Core Competency Matrix, Growth Vector Analysis and more. We also utilize qualitative methodologies and Internet software agents to gather information directly from your customers, suppliers, competitors and the like to provide a more accurate view of their market position. From there, we work with your executive team to formulate the strategic plan and devise the necessary steps for execution.
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