History of QSR Analytics
Mary Anne Schweers
Managing Partner and Founder
Mary Anne has occupied numerous marketing and strategy roles throughout her career. She has served as the Director of Marketing for Hyphen Solutions where she was responsible for all branding, strategic marketing and channel relationships. Mary Anne has also served as the Director of Professional Services and the Director of International Marketing for NCH Corporation. Other titles held include Vice President of Business Development for Source Selection, Inc., Principle Consultant for Stonebridge Technologies and Senior Analyst for CACI International Inc. Mary Anne is a frequent speaker at technology conferences and has numerous articles published on the topics of technology, marketing, and communications. Mary Anne holds both an MBA in Management and MIS as well as a BBA in Marketing from the University of the Incarnate Word in San Antonio, Texas. Mary Anne has served on numerous boards throughout her career as well as volunteered for various non-profits such as the American Red Cross, the San Antonio Food Bank, the Greater Dallas Council on Alcohol and Drug Abuse. Presently Mary Anne serves as a mentor within the Menttium program. When not working, Mary Anne can be found pursuing one of her life passions by tending to her vineyard in Austin, Texas.
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QSR Analytics began in 2004 due to a competitive intelligence project by a large International chemical manufacturer based in the US. The manufacturer had recently learned that a contract with a major US based fast food chain operating in Europe was up for bid. The chemical manufacturer had significant operations in Europe but was uncertain as to how the competitors’ products performed and how they were priced. Subsequently a stealth team was created to physically survey a sample size of diverse restaurants in a large European metropolitan city which contained an expansive assortment of main line fast food brands indigenous to the US and Europe. Nearly 200 restaurants were surveyed in four days where product samples and price schedules were collected. Site-surveys of the restaurants were also conducted to identify areas of opportunity and note any additional products and services that were present and formerly unknown. The information collected was then added to quantitative information previously gathered, and a detailed market strategy was generated to position the chemical company for a European-wide contract with the US based fast food chain. By having a more precise understanding of their European competition, the manufacturer was able to generate a favorable offer to their prospect that earned them a multi-year European-wide contract.
QSR Analytics has continued to provide these and other market strategy and competitive intelligence services to a variety of companies across industries ranging from traditional manufacturing, consumer based goods, technology, management consulting, defense, communications, media, chemicals, cosmetics, and more.
At QSR Analytics we firmly believe in being ethical in our business practices of gathering competitive information based on Quality, Strategy and Results.